Jane Walker is 34 and lives in Manchester with her boyfriend of 5 years. They have a city centre apartment and one car. She works in a designer clothing store as a manager and loves the perks of discounted clothing. Her parents live an hour’s drive away and she sees them on average every two weeks. She has one sister who lives and works in London, but they are not very close. Jane works from 9.30am till 6pm and has to work every Saturday. She goes to the gym three evenings a week and meets her girlfriends for a drink every Friday night. Jane is internet savvy and uses email, facebook and twitter on a daily basis.
Do you have a visual picture of Jane in your head? Can you relate to her and imagine her as a real person? [Read more...]