Being a creative type I have always been a visual hoarder. I would collect ideas, images, illustrations, ads, magazines, photos, leaflets, flyers. In fact anything that had a visual appeal to me would end up in one of my huge scrapbooks as a reference for when I wanted inspiration on a creative project. This led me to perfect the cough-and-rip technique for removing pages from magazines in public places such as libraries, waiting rooms and hairdressers. If I saw something that sparked an idea to me there was no way I was leaving without it or my creativity could potentially suffer a lifetime. As you can imagine I ended up with boxes full of reference and huge cumbersome scrapbooks that were a weight round my neck as I moved from house to flat to room to flat to house when I was a student and through my twenties (I moved about 18 times in my early years).
Fast forward – internet – google image search – and bam! – Pinterest. Possibly my most favourite tool ever to be invented as it allowed me to save, file and reference a ton of visual imagery at the click of a button. And no more shelves full of dusty clippings. My life is now a minimalist, serene haven free of clutter.
If used the right way Pinterest can refer high levels of traffic. It’s easy to use and you just click on the stuff you like; no brain input required. Perfect brain candy. Subsequently Pinterest had a particular high uptake in fashion, weddings and recipes.
Two brands that show us how you should be using Pinterest are: [Read more...]