“It usually takes me more than three weeks to prepare a good impromptu speech.” Mark TwainUnless you are a natural performer speaking is hard work. Not only the amount of preparation required to write the speech and prepare your slides but on the day the execution (and it does feel like being executed) takes an enormous amount of energy to drive through the nerves and to perform. I have spoken several times and recently returned to Brighton for my second time.
When I work on a website, content or online branding project, my starting point is always to ask, why? To find out the essence of why the brand I am working on exists. This is the foundation for their brand message which then informs the design, the website and all their marketing material. I help them define and project the right message.
The worst client I ever had pushed me to the limits of sanity. I'm not proud to say that I did reach a point where I was avoiding their phone calls. A cheap client who wanted everything for nothing and project creep was out of control. I reached a point where I just wanted to get the job finished, get the guy out of my hair and write it off as a bad experience,
Agatha Christie preferred to work in a large Victorian bath whilst eating apples. Benjamin Franklin would work naked for an hour every morning. Dame Edith Sitwell would lie down in a coffin finding inspiration in the claustrophobic and restrictive space. Does this mean we should emulate the greats and lie naked in a coffin and eat apples?
Celebrated Italian designer Massimo Vignelli controversially claimed "we use too many typefaces". Depending on where you stand on typography/design will depend on whether you agree with the statement or not, I personally whole-heartedly agree with Vignelli and call for a greater degree of discipline in the usage of fonts.