What is Creativity? the book

Introduction


Be more creative is a phrase often used within business and marketing with little consideration given to its meaning. SEO and online marketing have seen seismic shifts over the last few years and being creative is now an essential ingredient to online marketing success. But what does it mean to be creative?


What is Creativity? is a 74 page ebook written and illustrated by Shelli Walsh. The book is an introduction to what creative thinking is and nine chapters that define creativity.


The second half of the book asks industry thought leaders the question “What does creativity mean to you?“. Contributors include: Rand Fishkin, Bas Van Den Beld, Lee Odden, Paddy Moogan, Dave Trott, Neil Patel and Chris Brogan.


what is creativity the book chapters